Bing Ads: New Interface & Features Announced

Bing announced they are launching a new easier to use interface for Bing Ads, as well as releasing new features.

The changes include:

• Auto-tagging. Bing Ads handles tagging automatically for you, providing more accurate reporting, and reducing time spent on managing campaigns.
• Online insertion orders. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.
• New performance indicator. Coming soon, a new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions
• Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.

Here is a before and after on the new look: