Leverage machine learning to optimize SEM performance

PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating.

QuanticMind’s new guide explains the concepts and process to fully optimized PPC bid management in the modern landscape and walks you through the best-in-class approach to optimized PPC bidding automation.

The guide discusses how a platform can leverage the latest advances in Data Science–including machine learning algorithms, Bayesian modeling, predictive performance methodology, and natural language processing–to optimize SEM performance toward specific business goals.