Video: Mike Blumenthal on how to rank in Google Local

We also talked about the local SEO community and COVID’s impact on local search.

In part three we get into tactics, what tactical measures and actions can you take to rank well in Google Maps and Google Local. He explained NAP — name, address and phone number — is no longer that important. What is important is having a good web site, good links, good content, and good site structure. Good reviews and citations are also important and, of course, relevancy and distance all play a role.

We spent a nice amount of time talking about the impact of COVID-19 on local reviews for many businesses. We spoke about the local SEO community and so much more.

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.