Microsoft Buys Smash.gg to Boost Xbox

Microsoft has bought Smash.gg, the site dedicated to building “active esports scenes around the games people love to play.”

Gaming is becoming an increasingly important part of the tech industry, with recent information showing significant upticks in the amount of time all age groups are playing games. Games are also used for training purposes, therapy and community building.

Microsoft has been at the forefront of the gaming industry for years, thanks to its Xbox console. The company has been expanding its influence, buying game studios and bringing some of the biggest titles to the Xbox. As a result, buying a company dedicated to esports seems the next logical step.

Smash.gg posted the announcement on their website:

Since we started in 2015, our goal has been to build active esports scenes around the games people love to play. Today we’re excited to take the next step in that journey by joining Microsoft to help strengthen our existing relationships and explore new opportunities. Smash.gg will continue as a self-service esports platform available to tournament organizers from all game communities. If you have any questions about existing tournaments please reach out to hello@smash.gg.