How data science can change the way you look at SEO

Learn how data science can evaluate, predict, automate, or even influence different tasks or phenomena in SEO

Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact how often organic visitors from your website are converted to leads?

Have you ever wondered if you could pick up on industry trends in SERPs before your competitors?

Have you taken a good look at your server logs in and asked yourself what Googlebot browsing patterns reveal about your website’s structure, pertinence, and technologies?

These questions, which bring together different types of data used in SEO strategy, are all part of data SEO. Data SEO is the rising field that brings data science methods of analysis to SEO. Data science uses scientific principles, statistics, and machine learning to bring together and analyze digital data for the purpose of decision making.