Google Cloud Retail Search to Address $300 Billion E-Commerce Search Abandonment

Google is trying to help the e-commerce industry address a $300 billion abandonment issue with Google Cloud Retail Search.

According to Inc. search abandonment — where a user searches for a product but doesn’t click through to the results — costs the e-commerce industry a whopping $300 billion a year. Google is working to address that with its new tool, which has been in private preview, but is now available to all.

“Search abandonment is a costly industry-wide issue, but for startup founders and small business owners, it can be devastating,” Carrie Tharp, Google Cloud’s vice president of retail and consumer, told Inc. “With Retail Search, we’re able to help convert site traffic to sales and keep startups and small businesses from leaving money on the table.”

The tool brings the power of Google Search to a company’s own sites.

Retailers now have the ability to provide Google-quality search and recommendations on their own digital properties, helping to increase conversions and reduce search abandonment.

Cloud Retail Search should help Google as it continues to fight for cloud market share against its larger rivals, AWS and Microsoft Azure.