Why first-party and zero-party data should be a marketing priority

Third-party data is going away, but the real value is in your customer data. Start leveraging your data to maximize campaign performance.

As conversations about data privacy heat up, brands are taking a hard look at the data they’re collecting to ensure their digital experiences remain relevant. Are you using your customer data to its fullest potential?

Check out Simon Data’s 2022 State of Customer Data Report to learn the trends impacting your data strategies, recommendations and real-world examples on how to use customer data to go beyond personalization to deliver the next generation of customer experiences, and drive revenue for your business.