Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website.
With so many rank tracking tools in the market, how do you know which one is the best fit for you? This list includes some popular rank tracking tools, showing what scope of tasks they offer based on different pricing models.
1. Rank Tracker by SEO PowerSuite
Rank Tracker from SEO PowerSuite enables you to track keyword positions, analyze SERPs, research keywords, explore competitors, and make estimates for SEO and PPC campaigns.
The accuracy and volume of keyword data make it a decent competitor of industry-leading rank-checking tools, such as Semrush or Ahrefs. Meanwhile, Rank Tracker is affordable for small businesses. It is also cost-efficient when it comes to large SEO agencies.
Main features:
- An unlimited number of keywords and projects.
- Local rank tracking: the software supports over 500 search engines in all possible locations, including Yahoo, Bing, Baidu, Naver and others.
- Separate mobile rank tracking.
- Automated ranking checks for regular monitoring of your keyword positions.
- Custom alerts and keyword position reports straight to your or your clients’ email boxes.
- SERP feature analysis: the tool tracks if any of your pages are represented in featured snippets, FAQs, People Also Ask, featured images and videos, etc.
- 24 keyword research techniques: in addition to its own keyword database, Rank Tracker includes Google and YouTube suggestions, related searches, Amazon autocomplete tool, keyword gap, TF-IDF analysis, etc.
- Integration with Google Analytics, Google Search Console and Keyword Planner.
Pricing plans: Free version or Professional $149/year, Enterprise $349/year, billed annually.
Rank Tracker’s free version is pretty generous. It allows checking an unlimited number of keywords and websites. You can compare your rankings with one competitor. Besides, you can research as many keywords as you want.
With the Professional edition, Rank Tracker allows you to record the SERP history and track rankings for up to five competitors. Besides, it allows scheduling keyword position checks.
The Enterprise version of Rank Tracker is great for reporting to SEO clients as it comes with the white-label feature to add your company name and logo to your reports.
2. Mangools
Mangools is web-based software providing various tools for tracking search results. With this tool, you can quickly monitor top gainers and losers in SERPs.