3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including
- Product feeds that spark audience interest
- Product-level reporting and data-driven attribution
- Measure incremental impact through Conversion Lift experiments
New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as carousels, square, and portrait, to create more compelling and impactful ads.
With this feature, advertisers can display products to consumers based on their interests and intent. Retailers can use lifestyle images and concise text from their Google Merchant Center catalog to deliver more relevant ads.
According to early tests, including product feeds in Discovery ads with sales or lead generation objectives can result in an average of 45% more conversions at a similar cost per action, Google says.