Google investigating ‘confusing ad text’ error impacting ad campaigns

Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.

Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels.

While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors.

Error message. Google Ads and SEO specialist Adriaan Dekker shared a screenshot of the confusing text error message on X:

Delays. Google is experiencing a backlog of self-service appeals concerning the Confusing Ad Text and other content quality labels error messages. A statement confirmed that staff are actively working on resolving these issues as a priority.

When will the issue be resolved? Google confirmed that it will provide “more information shortly.” However, an exact time and date have not been specified.

What Google is saying. If you’re an advertiser affected by this error, and you have time-sensitive campaigns, Google suggests taking specific steps until the issue is resolved on their end:

• “The only known work-around at this time is for an advertiser to upload new assets / edit existing assets to replace those that are currently labeled. E.g. The text asset labeled for Confusing Text ‘Buy this now’ could be edited to ‘Buy this today’ and the new asset will not be labeled.”