Hisense Breaks Black Friday Sales Records Overseas on Surge in Big-Screen TVs, Smart Home Innovations
Hisense, a leading global consumer electronics and home appliance brand, demonstrated its global leadership in the consumer electronics segment with record sales during Black Friday. The company’s performance underscores its dominance in the large-screen TV segment and growing demand for its cutting-edge smart home innovations.
Hisense’s dominance in the global TV market was further cemented on Black Friday with record sales in key markets. The company’s focus on premium, large-screen TVs, particularly 100-inch TVs, contributed to its success. In Australia, sales soared 106%, while in South Africa, Hisense took the number one spot for market share in key channels including MAKRO, OKF and HIFI. Germany saw a staggering 220% year-on-year growth, leading Hisense to the top spot for sales on Amazon. A Circana report showed that in the US, Hisense sales were up 94% year-on-year, reaching 490,000 units.
Hisense has made significant strides in the large-screen TV segment. The UK has seen a significant increase in demand for its ultra-large MiniLED TVs. Mexico has seen a surge in high-end large-screen TVs, with MiniLED and 85-inch TVs seeing significant growth. The US has seen a staggering 7,504% growth in 100-inch TVs, while Italy has seen a breakthrough in the mid-to-high-end and large-screen segments, with MiniLED TV sales growing by 244%.
Hisense’s commitment to improving consumers’ lifestyles through smart home solutions has also yielded great success. One standout is the BCD-522, which offers a smart Wi-Fi mode that allows users to remotely control the refrigerator’s temperature settings via the ConnectLife app. The food inventory system allows users to track and manage food stocks, set expiration dates, and receive notifications, providing intelligent kitchen management.
This innovative approach has resonated with overseas consumers. In Germany, Hisense achieved a record week for refrigerator sales, with its premium models taking a significant share of the market. In France, there was significant growth in the premium segment, with the BCD-522 model completely sold out in the UK, and in France, BCD-522 sales increased by 176% compared to last year.
About Hisense
Hisense is a global leader in home appliances and consumer electronics. According to Omdia, Hisense ranked No. 1 in the 100-inch TV category globally in both 2023 and Q1-3 2024. The company is rapidly expanding and operates in over 160 countries, specializing in multimedia products, home appliances, and smart IT information.
