Visma Group | Lease a Bike is a new partner of Mentech

Mentech, a cycling data collection brand owned by Dongguan Mentech Optical & Magnetic Co., Ltd, and Guangdong Mentech Technology Co., Ltd, a wholly owned subsidiary of the company, have officially announced that they will be the first official Chinese partner of the Visma | Lease a Bike group. The collaboration not only represents recognition of Mentech’s cycling data collection technology from a professional cycling team, but also marks the brand’s global expansion.

The Visma | Lease a Bike Group has achieved the overall championship in three major international cycling events: the Giro d’Italia, the Tour de France and the Vuelta a España, becoming the first team to win all three major races in the same year, a legendary achievement. The team’s pursuit of excellent results perfectly matches Mentech’s innovative technological philosophy. Together they will drive the development of smart technologies in cycling and provide consumers around the world with more intelligent and professional products and services.

In terms of product development, Mentech is committed to building an ecosystem of cycling-related products and services, including sports bikes, bike computers, bike watches and panoramic cameras, and a unique PowFi hardware system that combines networking and energy functions, as well as an integrated platform for personal and social services for cyclists. The company is committed to accelerating the development of smart services in the professional cycling sector.

Looking ahead to 2025, Sander Kruis, Commercial Director of Visma | Lease a Bike Group, said: “We are very happy to be working with Mentech. As an internationally renowned group, it is exciting for us to attract leading companies from all over the world to work with us. Mentech’s role as the first Chinese partner certainly adds special significance to this partnership.”

Mentech also sees a valuable opportunity in the partnership. Yang Xianjin, President of Mentech, is proud that the advanced technology will be applied to the world of cycling: “Our new partnership with Visma | Lease a Bike not only gives Mentech an international profile, but also contributes to the development of this passionate and dynamic sport. We look forward to working with Visma to achieve new achievements together and to start an exciting year of cycling events.”

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