Verizon Hits the Ground Running With Zoom Competitor BlueJeans

Verizon has announced a slew of new features for BlueJeans, its videoconferencing Zoom competitor.

Verizon announced a deal to purchase BlueJeans in April, as the coronavirus pandemic was gaining momentum. Zoom had established itself as the go-to option for remote work and education, as well as for individuals to stay in touch with friends and family. Verizon saw an opportunity to snap up one of Zoom’s competitors in the hopes of combining BlueJeans with the company’s Verizon Business offerings.

Verizon has now announced some major new features for BlueJeans, as well as significant partner integrations. The platform now integrates with Salesforce, using hands-free lead tracking to capture attendee data. BlueJeans can also use Splash to help streamline event promotions, as well as follow-ups. Similarly, BlueJeans can use TicketSocket for event monetization.

Even more significant, BlueJeans has increased the size limit of virtual events, supporting up to 150 presenters and 50,000 attendees. The platform previously only supported 15,000 attendees. In addition, BlueJeans will support seamless integration with YouTube Live. While the platform already supported Facebook Live, adding YouTube Live will greatly increase the potential reach of a live event. Similarly, better support for Real-Time Messaging Protocol (RTMP) in BlueJeans Events will make it easier to stream to additional social media platforms.

“When COVID hit, the video industry was ready,” said David Maldow, Founder, Let’s Do Video. “Changes in culture and technology were already driving organizations to embrace live streaming prior to the pandemic, but now that traditionally in-person events are being forced to go virtual, we’re really seeing the benefits of platforms like BlueJeans Events. With these latest updates, BlueJeans continues to push the boundaries of what’s possible when it comes to hosting large-scale, interactive experiences online that exceed audience expectations while providing moderators peace of mind.”

It seems Verizon is moving full-speed-ahead with BlueJeans, and this will make hosting events post-pandemic a little easier.