Work Productivity Firm ActivTrak Raises $50 Million

ActivTrak has raised $50 million to help companies “understand and optimize how digital work gets done.”

ActivTrak is a company that specializes in helping customers understand how their employees work. The company’s cloud-based platform analyzes data to help companies discover ways to improve productivity and compliance.

The company has secured $50 million from Sapphire Ventures “to scale go-to-market activities in sales, marketing, and channels, and expand platform capabilities using AI-driven analytics to help companies better understand and optimize how digital work gets done.”

As a result of the coronavirus pandemic, more companies are working remotely than ever before. Many companies have had enough success with remote work that they have made it a permanent part of corporate policies. Even so, some companies are still struggling to improve remote work productivity.

“Our goal is to bring context to digital work data, providing productivity insights that help companies identify work patterns, set benchmarks, and optimize and sustain outcomes for ongoing success,” said Rita Selvaggi, CEO of ActivTrak. “Sapphire Ventures has a deep track record of investing in next-generation technology companies that leverage the power of analytics to change how people live and work. I’m thrilled to join their portfolio of companies as we continue to grow and capitalize on opportunities in this space.”