Ultima Markets showcases the future of CRM technology at FMLS:24 Summit

December 9, 2024 keywordana

Ultima Markets cemented its position as a forward-thinking leader in the financial industry at the prestigious Finance Magnates London Summit 2024 (FMLS:24). The Summit attracted a diverse group of industry professionals eager to learn about the trends shaping the future of financial services.

Ernest Yiu, Vice President of Marketing, Ultima Markets, speaking at FMLS:24 (PRNewsfoto/Ultima Markets Ltd)

The company’s booth stood out from the other distinguished summit attendees with its unparalleled energy and commitment. Rather than being just another stop at the trade show, Ultima Markets created an engaging presentation for finance enthusiasts. With its vibrant display and interactive offerings, the booth became the centerpiece of the summit, drawing crowds of visitors eager to immerse themselves in the world of trading.

The summit featured a variety of sessions, including interviews, panel discussions, and keynotes. Topics ranged from regulatory frameworks to digital disruption in finance, with the goal of sparking conversation and shaping the future of the industry.

The new face of the CRM system thanks to artificial intelligence

Ultima Markets played a prominent role at the summit, with VP of Marketing, Ernest Yiu , delivering a highly anticipated keynote address titled “CRM in 2025: The Light at the End of the Funnel.”

“The future of CRM was rapidly evolving thanks to artificial intelligence and machine learning. These tools enabled brokers to anticipate customer needs by analyzing their behavior and preferences, allowing us to provide more personalized and proactive service,” he said.

Yiu also emphasized the importance of personalization in customer relationships: “At Ultima Markets, we strive to make customers feel as if we were talking to them directly. We achieved this by segmenting our customers based on factors such as trading history and experience level, delivering content tailored to each group.”

Ernest Yiu’s predictions about the practical applications of artificial intelligence and machine learning encouraged the audience to rethink their strategies and highlighted the important role of innovative CRM solutions in maintaining a competitive advantage.

FMLS:24 provided a platform for future-oriented professionals to grasp the complexities of today’s financial landscape, with participants such as Ultima Markets demonstrating how technology is shaping the future of the industry and how firms are adapting to these changes.

Ultima Markets remains committed to driving innovation and providing investors around the world with cutting-edge tools and knowledge as the financial industry evolves.

Ultima Markets

Ultima Markets is a fully licensed, fast-growing broker offering access to over 250 financial instruments. With a team of over 2,000 professionals in 15 offices worldwide, they can serve clients in 172 countries. For more information about Ultima Markets, visit them on Facebook , X , Instagram , LinkedIn and YouTube .