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Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising. Navigating the

Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle

This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don’t

Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences. Knowing what

Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in

Not seeing Audience Recommendations in your Insights tab? Google didn’t remove it. It’s a glitch. Google is working on the

Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns. Addressing the tension

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more. Google announced the

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google