SEM

Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s

How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans

What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons

Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. Data

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for

Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use

Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong. Over the past two years, my team and I

What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing

Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page