SEM

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences. Once third-party cookies

The company says efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking”

Register now to secure your All Access pass for just $99! Searching for new ways to drive more traffic, leads, and

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these