SEM

An early test delivered 4x return on ad spend when store visits reported. Google and Facebook both have offline attribution.

Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. It’s never too late for

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile

Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from

Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords

Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the

Performance media marketers discuss the digital marketing skills that will be in-demand. As automation, machine learning and artificial intelligence help