SEM

Below is a walk-through of the workflow for ad rotation, ad scheduling and location targeting when setting up a new

These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a

Sponsored Ads are appearing with a new expandable call box that contains a brand’s phone number as well as the

Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.

Google Ads isn’t just for “for-profit” companies. Here’s how nonprofits can use paid Google Ads accounts to help them reach

If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do?

Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them?