Google Looking at How to Measure Brand Awareness for Search
In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us
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Peter Zmijewski – Founder of Keywordspy
Is Account-Based Marketing Right for Your Business?
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting
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Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona
Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today,
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Up Close at SMX: Using Paid Search and Social Together
No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You
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Ladislao José Biro Google Doodle Honors the Inventor of the Ballpoint Pen
Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with
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Forrester Study: How Marketing Analytics Can Boost the Bottom Line
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The
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Drive Offline Sales With Google
There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device
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Google to Roll Out Cross-Device Retargeting
In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google
Read moreeBay is Going AMP , Sign it Will Probably Escape Past News ?
eBay announced they are now serving over eight million pages using AMP, Google’s accelerated mobile project initiative. This is the
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What exactly Advanced SEOs Ought To Know From The Google Raters Instruction
Back in November 2015, Google first publicly released the guide it provides to human raters who help it determine the
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